That’s why most companies choose to use some kind of customer relationship management (CRM) software to send these emails because they make unsubscribing easier. One part of this type of legislation insists businesses give their audience a straightforward way to opt out of their mailing list. In most jurisdictions, there is legislation called anti-spam legislation. The definition of email marketing is connecting with your audience via email to conduct promotion and sales. The area I first noticed this in is email marketing. Email security protocols are changing, and it’s having an effect on email deliverability for all businesses. Unless you work in IT (or a quasi-related field like web design), you may not have noticed the sea change going on in the world of email. There’s a good reason, and an easy (ish) fix. Have you experienced lower-than-usual open rates for your email marketing lately? If you open an email marketing campaign and ask yourself, “why are my emails bouncing?” or “why is my open rate so low?” you’ve come to the right place.
